The Gartner Observatory supports and promotes comprehensive and rigorous analysis of how technology start-ups gain competitive advantage from Gartner endorsements

Our Observatory at the University of Edinburgh Business School (UEBS) is a global resource. Join us and find our more about our work below..

2018 Gatherings

Join our Cool Vendor Forum

Wednesday 25 April. 1pm - 6pm. University of Edinburgh, Scotland.

Monday 11 June. 12 noon - 5pm. University of California, Berkeley, California.

Coolest Vendor of the Year

Winners of the Cool Vendor designation are voting on which of them is the coolest. Who'll win?

Case Studies

Hear how intruiging innovators grabbed Gartner's attention by proving customer impact. How do they make the most of their Cool Vendor award?

From scale-up to spring-up

How do Cool Vendors exploit the opportunity to not only grow themselves, but also use the endorsement economy to transform markets?

Keynote: Neil Pollock

Prof. Neil Pollock spent ten years studying Gartner.  Hear why it’s so important to be a Cool Vendor

Meet analysts face to face 

Take a unique opportunity to pitch to analysts from multiple firms, and to learn from the way that Cool Vendors win them over.

Cool Vendor hacking

You don't have to be a Cool Vendor to attend. Learn how to better show to analysts your firm's impact, innovation and surprise.

1: Keynote introduction

Professor Neil Pollock will introduce the Gartner Observatory explaining  what Cool Vendor designation's means for both holders and Gartner.

2: Case studies

Who are the coolest Cool Vendors? Hear about the leading Cool Vendor, what makes them innovative and how they have made an impact.

3: Cool Vendor hacking

Discover the insiders' tips on how get nominated for consideration as a Cool Vendor. How can you show you 'fit the bill' as closely as possible?

4: Building your scale-up

Find out how you use the Cool Vendor designation to build relationships, shape markets and win more sales momentum.

5: Coolest Vendor Award

Attendees vote on which case study firm is the Coolest. At the forum, we'll announce the first formal award for Cool Vendors.

6. Take-away session

Are the opportunities for Cool Vendors to work together on common interests? What should our Gartner Observatory do next?

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Award sponsorship

The award sponsor can join the vote for award winners, hand over the award on stage and have an opportunity for a media release.

Signage

You know how confusing university campuses can be: your logo can be a lighthouse guiding attendees safely to the conference room. 

Beverages

The forum is thirsty work: participants will appreciate coffee, tea and water. Branded cups and serviettes can be arranged.

Swag bags

Attendees will need pens, paper.... and don't you have some other gifts you want to share with Cool Vendors?

Early bird dinner

Network with attendees at the early dinner after the event (Edinburgh: at the Bistro du Vin. Berkeley: at the Berkeley Faculty Club).

Travel bursaries

Edinburgh University is free for Europeans, so we don't have big travel budgets. Sponsor a team member to be given our ceremonial Quaich.

Case studies of Cool Vendors, new and old.

Our detailed interviews compare winners in three key areas

Getting ready

How did firms win the Cool Vendor designation? Did they have direct contact with Gartner? Did the vendor's clients tell Gartner about them? In the winners' opinion,  what are the key factors in winning the designation?

The impact

How did they find out, and how far did the news spread? Did it move them from one point in the vendor lifecycle to another? Did it change their relationship with Gartner or other analysts?

The equilibrium

Does the Cool Vendor designation continue to be used, or mentioned? Has it created more value for the company, for Gartner or for clients? How mature are other, later, Cool Vendors in the same market?

Get our book on Gartner and its peers from Oxford University Press 

This volume offers the first book length study into this rarely scrutinized form of business expertise. Contributions to this volume show how, from a small group of mainly North American players which arose in the 1970s, Gartner Inc. has emerged as clear leader of a $6 billion industry that involves several hundred firms worldwide. Through interviews and observation of Gartner Inc. and other industry analyst firms, the book explores how these firms create their predictions, market classifications and rankings, as well as with how these outputs are assessed and consumed. 

See on Amazon.co.uk See on Amazon.com


observatory staff
We're here to help - get to know us better!

Neil Pollock

Policy Director. Edinburgh University Professor of Social Informatics

Suwen Chen

Communications Director.
Cool Vendor researcher

Duncan Chapple

Executive Director. Expert in measuring analysts' value

Robin Williams

Director, Institute for the Study of Science, Technology and Innovation

Other ways to get in touch:

Our email format is First Initial Last Initial at gartner dot org.

ADDRESS
Professor Neil Pollock
University of Edinburgh Business School 
29 Buccleuch Place
Edinburgh
EH8 9JS
UK

TWITTER - Forthcoming

EMAIL
help.desk@gartner.org

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